Conversational Marketing is the new way to help businesses buy from other businesses. The customer has the power now and businesses must adapt to stay ahead. This talk will cover:
- 3 cultural shifts that have happened in the last few years in sales and marketing
- How having conversations with your customers results in less friction in the sales process
- How you can have more conversations to create the “best” buying experience possible
- Trends that will have an effect on sales and marketing moving forward including video and email trends
About the speaker
Kelvin Sims is an account manager for the Small-Medium Business unit at Drift. He has previously served as a Conversational Marketing advisor and has been helping businesses have more conversations with their customers during his time at Drift.