With 6,600 Facebook likes, 4,794 check ins, 130 reviews, and flagged as very responsive, the Children’s Museum of Southern Minnesota is definitely doing something right. From compelling images to engaging content, there is a lot to be learned from their Facebook page.
Join us on September 30th as Ines Wingert, Marketing and Communications Coordinator, takes us behind the scenes of the museum’s social media life. What inspires her visual content, what struggles has she faced, and how did she achieve the very responsive status? These are just some of the questions Ines will answer during the case study presentation.
Ines Wingert was born in Zagreb, Croatia, a European city of over a million people. She earned a Bachelor’s degree in Journalism, Public Relations, and Mass Media from the University of Zagreb, and worked in various roles in journalism, public relations, and banking for some of Croatia’s largest firms. In 2009, she moved to Mankato, where she lives with her husband and two amazing children.
Currently finishing a Master’s degree in Technical Communication at Minnesota State University, Mankato, Ines works as the Marketing and Communications Coordinator at the Children’s Museum of Southern Minnesota. There, she’s responsible for just about every bit of messaging from the Museum, whether it’s social media, signage, web content, newsletters, or mail.
When she isn’t at work, Ines likes to make a difference in her new community. As the leader of the Mankato/St. Peter La Leche League, she helps, supports, and champions breastfeeding and the families who wish to do so. In whatever little free time remains, Ines enjoys spending time with her family here and abroad, traveling, art, photography, food, and culture.